Skateboarding is for Everybody was a global fundraising campaign for Skateistan, designed to expand programs for children from minority groups. The campaign raised $150,000 by showcasing inspiring stories of children from Afghanistan, South Africa, and Cambodia, reaching an international audience.

 

In my role, I secured a key partnership with CHPO Brand to amplify the campaign’s impact. I worked closely with national teams to create engaging content such as videos, newsletters, and blog stories. Additionally, I launched the Skateistan Ambassador Program, enlisting prominent musicians, artists, and influencers to champion the brand and spread the word about the organization's mission.

 

My role: Partnerships / Creative Direction / Ambassador Program